Shop-in-shop opens the doors to innovative shopping – for both consumers and retailers. In today’s ever-changing retail landscape, the Shop-in-shop concept has become an attractive model. A seamless and dynamic shopping experience where everything is gathered under one roof. At the same time, it gives brands the opportunity to reach a broader audience and experiment with new markets. Let’s explore Shop-in-shop – the concept paving the way for the future of retail.

 Shopping under one roof

When you enter a department store, you are greeted by a variety of brands, each with its own unique identity. These “mini stores” function as separate retail spaces where you can explore and purchase products from specific brands, while still having access to the rest of the department store’s assortment. It is convenient for customers who can find everything they need in one place and enjoy a dynamic and inspiring shopping experience. Although Shop-in-shop is not a new concept for consumers, it has great potential to become the retail model of the future. Through Shop-in-shop, brands reach a larger audience and gain the opportunity to test new target groups or markets without making major investments in full-scale stores.

5 advantages of the Shop-in-shop concept

Increased brand exposure

By placing your brand as a Shop-in-shop within a larger store or department store, you benefit from the existing customer base. Being visible alongside established brands increases your visibility and brand awareness among customers. It allows you to reach a broader audience and strengthens your market presence.

Lower operating costs

Furnishing and operating a smaller retail space is significantly less costly than managing an entire store. By sharing costs with the host store, operating expenses can be reduced considerably – you may even receive support with staffing through a partnership.

Faster expansion

Instead of opening a standalone store, smaller brands can leverage the existing infrastructure and customer base of a larger retailer. This reduces initial investment costs and enables faster expansion.

Opportunity to test new markets

Shop-in-shop makes it possible to test new markets and customer segments without making a major investment in a completely new store. By collaborating with different retailers, brands can quickly adapt to various markets and identify the most profitable ones.

The power of collaboration

By sharing retail space, different brands can exchange valuable knowledge, experience and resources to create a unique shopping experience. A collaboration where you benefit from each other’s strengths, support and inspire one another.

How do you stand out with a Shop-in-shop?

When brands share retail space with other companies, maintaining a clear and distinctive profile is more important than ever. Factors such as colors and materials play a crucial role. A small space can be both an opportunity and a challenge. You may need to be bolder in your color choices to stand out. Think about what your customers love about your brand and keep that at the center when designing your Shop-in-shop.

Store design for Shop-in-shop

Flexibility is key when it comes to store design for Shop-in-shop. The goal is to create an attractive yet functional space for customers. Shelving, display stands and podiums must be adapted to the smaller area while remaining flexible enough to showcase a wide range of products. It is important to consider customer flow and how visitors move through the space in order to maximize product exposure. Lighting plays a vital role here – not only in highlighting products but also in setting the right mood for the brand. Use different types of lighting to emphasize specific products or areas within the store. A well-thought-out store design strengthens brand identity and creates a memorable shopping experience.

The future of Shop-in-shop

Shop-in-shop opens the door to a more exciting and varied retail world, where creativity plays a key role in shaping experiences. These spaces can also serve as venues for events and activities. By hosting workshops, product launches and influencer presentations, Shop-in-shop stores can create a vibrant and engaging atmosphere that attracts both existing and potential customers.

Shop-in-shop is not just a retail model – it represents a new era of dynamic and versatile experiences. It creates a convenient environment for customers and gives retailers the opportunity to experiment while reaching a broader audience. By leveraging existing traffic and infrastructure, it also reduces initial costs for brands. With Shop-in-shop, brands can test new markets, share resources and create unique shopping experiences.

Do you need help developing a Shop-in-shop concept? We know how to create attractive and functional store design solutions and have developed Shop-in-shop concepts for brands such as Oscar Jacobson and Jotun. Our experienced team creates tailored solutions and provides guidance and support throughout the entire process – from design to installation.

Contact us to discuss your ideas and needs!