In Germany, Norco Interior with our German department built 5 city stores of approximately 1000sqm per store commissined by Globetrotter and implemented the “Frilufts concept”, a design concept developed in 2018 by KS Projekt together with Naturkompaniet in collaboration with well renowened architect Maxime Gazzo.

Fenix outdoor International AG, owner of world-leading outdoor brands such Fjällräven, Tierra, Primus. They also owns The Frilufts Retail Europé AB and their business area consists of the Swedish Naturkompaniet, Finnish Partioaitta, German Globetrotter and Danish Friluftsland, which are locally leading players in the sale of products for outdoor recreation and travel. The total number of stores is 81, of which 36 are in Sweden, 19 in Finland, 17 in Germany and 10 in Denmark.