KS Projekt changes name and thereby strengthens its position in the market
Press release
Stockholm, 2023-05-23
KS Projekt today announces an exciting change in its corporate identity. As part of a strategic transformation within the group, the company has decided to change its name from KS Projekt to Norco Interior. The name change aims to clarify and strengthen the company’s position within interior solutions for retail, while uniting under a common brand within the Norco Group.
”This change demonstrates that we have grown as a company and that we are dedicated to delivering high quality in our services and interior solutions.”
Ove Opseth, CEO Norco Interior Group
Norco Interior (formerly KS Projekt) is a prominent player in interior design for retail environments and is known for its high-quality deliveries and creative solutions. The company’s name change marks an important milestone in Norco Interior Group’s consolidation strategy and aims to clarify and strengthen the company’s position in the market.
Norco Interior Group has long been a recognized group within interior design and retail environments, with a broad portfolio of brands that have established strong relationships with customers across Northern Europe. Previously, the companies within the group operated under different names in different markets. By uniting these brands under the unified name Norco Interior, the group strives to achieve a more consistent and cohesive brand identity that reflects their combined expertise and strength.
”We have chosen to change our name and logo to create a stronger connection between all companies within Norco Interior Group. This strengthens the link to our production units in wood and metal, which are important in meeting both our own and our customers’ environmental and sustainability goals in the future.”
Ove Opseth, CEO Norco Interior Group
The company will continue to offer its customers and partners quality, design and customer service, while benefiting from Norco Interior Group’s extensive experience and resources. In connection with the name change, Norco Interior is launching a new website and introducing a new logo to reinforce its new identity.
By uniting the group’s brands under the name Norco Interior, it becomes easier for customers to understand the group’s broad range of products and services, which will also strengthen Norco Interior as a trusted partner in interior design and retail environments.
Norco Interior will continue its operations as usual going forward. The only change for existing customers and partners is the new company name and the stronger connection to Norco Interior Group.
Contact details For more information or inquiries, please contact CEO Ove Opseth, +46 705 897 618, or Press Officer Henrik Janzen.
