Create the Perfect Retail Environment for Your Brand
Get inspired by our retail projects. Discover how colour, form and flexibility can create a store environment that strengthens your brand.
When designing a store, it is essential to consider the feeling you want to create for your customers. Colours, shapes and material choices play a decisive role in evoking the right atmosphere and conveying your brand expression. With the right retail interior, you can create an environment that is both inviting and memorable. It is about understanding how these design elements interact with your brand identity and target audience to build a strong customer experience.
In this article, we take a closer look at some inspiring retail projects from Norco Interior and provide examples of how colour, form and materials can be used to create a unique and cohesive store environment.
NAOM – Not An Ordinary Museum
NAOM is not just a museum – it is a space for unique collaborations and interactive installations. Located at Hötorget in Stockholm, the museum opened in summer 2024 and offers an entirely new experience for its visitors. The interior has been designed to enhance the experience of these boundary-pushing art exhibitions. A key aspect of the design is the interaction between people and artworks, where colours and materials create dynamism and encourage engagement. A sense of curiosity and exploration runs throughout the environment. For retail interiors and exhibition spaces, NAOM is an inspiring example of how colour and form can be used to create an engaging and innovative visitor experience.
What inspiration can we take from this retail interior?
- Create a retail environment that promotes interaction and discovery through innovative and dynamic design elements.
- Use colours and materials that reflect the artistic and unique character of your brand while presenting your products in an appealing way.
Marimekko – Flagship Store at Norrmalmstorg
Marimekko at Norrmalmstorg is an inspiring store that successfully combines the brand’s colourful expression and graphic patterns with the classic architecture of Stockholm’s shopping district. From the outside, the 19th-century stone façade frames windows filled with warm light and colour. Inside, however, the space has been completely redesigned from floor to ceiling. The interior has undergone a full transformation and offers a dynamic and creative atmosphere. Warm colours and organic shapes are used to create an inviting and playful experience. The interactive design encourages visitors to engage with their surroundings and fosters a sense of connection.
What inspiration can we take from this retail interior?
- The store’s colour scheme is a powerful tool for capturing attention and conveying brand identity. By using colours strategically, you can create an inviting and emotional experience that resonates with customers.
- Graphic patterns and distinctive shapes can give the store a unique character and differentiate it from competitors. This creates a memorable shopping experience that reflects the brand’s expression.
Tele2 in Täby
In Tele2’s store concept at Täby Centrum, the focus is strongly placed on the digital home and future customer needs. Norco Interior is proud to have been part of this exciting project, where together with Tele2 and the design and architecture firm Boys Don’t Cry, we created a store with a strong emphasis on flexibility and high service levels.
The interior of the Tele2 store is designed to be adaptable and allow for future technological and design updates. This makes the store future-proof and flexible in response to changes in technology and customer behaviour.
What inspiration can we take from this retail interior?
Invest in flexible and sustainable interiors that can adapt to future needs and technological advancements.
- Integrate interactive and digital solutions in a way that enhances the customer experience without overpowering the visual design.
- Create a design that feels both timeless and professional while offering long-term flexibility.
Summary and Tips for Your Own Retail Interior
The projects we have explored demonstrate how different design elements can be used to create a unique and inspiring retail environment. By considering your brand identity and target audience, you can create an atmosphere where every element works together to strengthen the customer experience. Whether you aim to create a creative, modern or functional store, there are countless ways to use colour, form and materials to achieve the desired feeling.
Visit our project page for more inspiration and examples of completed retail interior projects. Let us help you create a store environment that impresses and engages. Contact us today for tailored interior solutions!
Frequently Asked Questions About Retail Interiors
What is important to consider when creating a retail environment?
When creating a retail environment, it is crucial to consider how colour, form and materials work together to create the right atmosphere. Strengthen your brand identity and create an inviting and engaging environment that appeals to your target audience.
- How can colours influence the customer experience in stores?
Colours play a major role in creating an emotional experience. By using colours strategically, you can capture attention, communicate your brand identity and create an inviting environment that resonates with customers. - What is the biggest advantage of flexible retail interiors?
Flexible retail interiors allow for future technological and design updates, enabling the store to adapt to changes in technology and customer behaviour. This ensures the store always feels relevant and functional. - How can interactive design elements be used in retail interiors?
Interactive design elements, such as digital solutions and dynamic material choices, can enhance the customer experience and create a more engaging environment. They encourage customers to interact with their surroundings and connect more deeply with the brand in an innovative way.
Your brand deserves a store that reflects its unique essence.
We understand the importance of creating a retail environment that tells your brand’s story. Let us help you create a space that captures both attention and emotion. Contact Norco Interior for more inspiration and tailored solutions.
